![]() ![]() DRCT is a squad within S4A that is enabling artists to directly upload their music to essentially cut out the middle man. I specifically worked on a squad called Direct (DRCT) that tackles the issue regarding how artists feel like their getting ripped off. This tool delivers artists with things like music performance stats, audience engagement metrics, concert launch promotions, merchandise sales, and much more. And S4A stands at the forefront of Daniel’s mission to improve our NPS. Enter Spotify for ArtistsĪs a product design intern at Spotify, I was given the opportunity to work on an exciting platform called Spotify for Artists, or as we internally called it “ S4A”. In my opinion, it’s the most broken system in the music industry. So somehow the artists who put in blood, sweat, and tears to create music end up on the bottom of the pay scale. The worst part is that putting a label in between artists and Spotify means that labels take about 60–80% of revenue artists make from streaming. It’s honestly a nightmare for everyone since the process is so manual and requires lots of manpower. ![]() While it’s true that a majority of artists aren’t able to make even minimum wage making music, there’s much more than just Spotify that contributes to this issue.Ĭurrently, to get music up on Spotify, artists have to talk to their labels and the labels contact us to get their music. ![]() Taylor Swift and Spotify had some pretty Bad Blood regarding this issue (pun intended). Why? The biggest reason that pops up is that artists feel like we rip them off by taking too much of their revenue. And while I can’t share the exact NPS that we calculated when surveying artists, let’s just say that they are pretty un-happy. NPS is essentially an index that measures the willingness of customers to recommend a company’s products or services to others. The answer can be revealed by the Net Promoter Score (NPS). But according to Daniel Ek, the CEO, he wants to focus the next 10 years on bringing the best experience of music to the artists. Thank you! Prefaceįor the last 10 years, Spotify has been focused on giving consumers the best streaming music experience. Feel free to start reading from “Competitive Analysis” to start reading about my process. ![]()
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